Most trusted brands

Most trusted brands

The regular weekly Research Updates from Roy Morgan Research always contain interesting reading, this week on the most trusted brands. “Retail heavyweights have continued to lead the way in the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands...
Another commercial

Another commercial

Here’s a cinema advert that really proves its point… it literally stops people in their tracks, which is the whole point of the advert. A great contribution to bringing road safety to people’s attention. And it’s by Volkswagen, which gives it extra credibility. Turn...
How to target success!

How to target success!

As we are only a few weeks into the New Year and with the kids safely back at school and business heating up it seems an appropriate time to remind you of this appropriate homily I wrote a few years back. Almost everyone wants to achieve success but many people just...
Sell easy, sell more

Sell easy, sell more

I’m amazed how many people I see trying to sell their prospects by sitting in front of their computer and doing it digitally using the whole gamut of social media and email options now available to them. That’s often going to result in lots of lost time...