If you ever focussed on what I continually talk about then you’d recall the three key questions you have to answer whenever you set out to market your products or services:
1. Who is your target market (your prospects)?
2. Why should they choose to buy from you rather than your competitors, doing themselves or doing nothing?
3. How do they find out about you?
I think this comic strip from The Age demonstrates that the food vendor has the answers to those three questions!
This clipping is from the May 1 issue of The Age Digital Edition. To subscribe, visit www.theage.com.au
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Winston's guru Dan Kennedy often says be a better marketer of what you do, than doer of what you do, and unfortunately, most people aren't. Learn the marketing basics for your business now! Marketing Magic
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