If you are selling to the more mature market, testimonials are extremely powerful because they add a real overlay of credibility to any genuine claims you may be making. There are three types of testimonials that are particularly effective for these over fifties:
- Peer testimonials work well if you’re promoting healthcare, retirement communities, holiday packages, cruises and similar products and services.
- Group testimonials are a batch of names of buyers complete with suburb and state, photos add an even better touch.
- Celebrity testimonials (are the least dependable because of the thought that they may not be buyers) but will dispel scepticism. It’s worthwhile checking out how the celebrity rates with the target market.
Remember, testimonials are powerful touchstones and with the right claims by the right person will always add hugely to your results.
Use marketing magic to increase your profits by 200%, 300%.... even 400%! Get it now
Recent Comments