by Winno | Jun 14, 2023 | More business
You know how it happens… they ask, “How much?” And you give them a straight answer, “Well, its four hundred and sixty eight dollars.” They shudder and say, “That’s expensive.” Here’s what you do and say: Pause, give them *‘the lemon look’ and say very clearly and...
by Winno | Jun 12, 2023 | Develop yourself
People enjoy being in the company of those who are great listeners and yet very few people practice effective listening. As a general rule, because we have four observation devices… two ears and two eyes… compared with one delivering device… a mouth… we should listen...
by Winno | Jun 9, 2023 | Marketing that works
I was meeting a guy over coffee the other day and, when I sat down to chat with him, I had to speedily increase the distance between us rapidly. Why? Halitosis! (It used to be called “bad breath” but the marketers *invented a nicer name for it!) Whatever it’s called...
by Winno | Jun 5, 2023 | Marketing that works, More business
Let’s imagine you’ve done a powerful sales piece… by way of a point of sale poster, flier, advertisement, AdWords, email or whatever and you start to get lots of enquiries making you very happy. All of the enquirers are obviously interested in what you’re offering but...
by Winno | Jun 2, 2023 | TV Commercials
Well, like them or hate them as an airline, there’s nothing like a Qantas commercial to bring a tear to the eye and this recently released one does it again. Titled Feel Like Home Again it’s got all the good stuff that they put into their commercials. But don’t you...
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