A Customer-Winning Display

First impressions count. We all know that. But a lot of businesses seem to forget it when it comes to displaying their products or services. What makes the ‘first impression’ where your business is concerned?

• If it’s human resources (like a receptionist or a travelling rep): Do they look smart and professional? Do they display a caring attitude? If they answer the phone, do they sound alert, interested and pleasant?
• If it’s a display: Have you set up a display that catches the eye? Does the product invite customers to try it or handle it? Does it look clean, dust-free, and new?
• If it’s a product: Does it attract customers as an attractive product? Do you show how it will help your customer or solve their problems?

Whatever it is that you have on display, make sure it instils the confidence in your customers that you or your products are just what they need.