I recently learnt that a friend of yesteryear, from another state, had passed away and I would like to have logged into the livestream of the funeral to show my respect. I had no contact with the family but, after a prodigious amount of searching, I managed to find the contact details of the funeral director.

So, I emailed them… Is the funeral service for <deceased> at 11.15 today being live streamed? If so, could you please email the link?

And received this brusque response… “Family have the link”

That shows the care and sensitivity you’d expect from a funeral director doesn’t it? I think not!

Well, when I searched their website and advertising, they claimed they oozed it.

In business we need to walk our talk.

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