Getting their attention

I reckon that this eye surgeon has done a pretty good job of getting the attention of potential clients with their use of big signs and the classic red and yellow colours that work so well. The sign certainly hit me right in the eye as I drove down on the other side of the road!

Compare that to the smallish signs that other professionals use. If you can’t be seen you won’t be found!

And the surgeon is probably pretty courageous too because most of their colleagues and competitors would be “tutt, tutting” such a blatant display as being “unprofessional.”

But who cares if it brings the business in? It’s legal, legitimate and probably works gangbusters!