Which is unfortunately only honoured by a very proud few.

And who are they?

Well, the answer is easy. They are prestige hire car drivers.

Their cars are always spotlessly shiny on the outside and beautifully clean on the inside.

And it’s easy to see why.

Whenever they are waiting for a client the proud drivers are outside the car polishing it until it looks like new.

And I’m sure their clients, who are generally the C-suite group, appreciate how good the cars look and, of course, how good that makes them look.

Now flash cars don’t make the person but they certainly help with their image.

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And a sparkling clean, prestige car definitely assists.

I guess the moral for us is that, if we want to make a great statement about us and our businesses, having our vehicles sparkling, shiny and clean will go a long way to help.

(Unfortunately, of recent times, I have forgotten to take care of my car, and when I get into it, it certainly makes me feel shabby.)

I should heed my own words of advice!