As reader John points out, it’s also a low rent shop. He adds “I can never understand why retailers do this Winno – what do they say: you never get a second chance at a first impression?” Peeling paint can often mean peeling profits.
And, often it’s not just the outdoor signs that look a bit shabby but it’s when you walk inside and find they have all sorts of signs that look terrible all over the place, many of which are warning signs like “Don’t touch or “Breakages must be paid for”.
If you have signs in your business, ask yourself “Are they really necessary and, if so, do they look good and tell their message politely and effectively”?
Winston's guru Dan Kennedy often says be a better marketer of what you do, than doer of what you do, and unfortunately, most people aren't. Learn the marketing basics for your business now! Marketing Magic
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