by Winno | Dec 18, 2023 | Other, Recommendations
Well, as we approach the end of the year, I’ve realised that it’s time to for me to end my time at the computer writing this newsletter! I’ve loved doing it and I hope you’ve enjoyed reading it. Thank you every one and especial thanks to Felicity who has turned my...
by Winno | Dec 15, 2023 | TV Commercials
As is my custom I look for Christmas commercials from here and the UK, from where the best ones emanate, but not really a great crop this year. Only two from Australia this year: Woolworths and Telstra, whereas Britain gives us a couple of good’uns. The Waitrose...
by Winno | Dec 13, 2023 | Marketing that works
This clipping is from The Age – Sunday, 10 Dec 2023 – Page 9, to be exact, and for my money is a complete waste of the advertiser’s money. Copyright © 2023 The Age Firstly, we do not know who the man in the advertisement is, although he may be one of the...
by Winno | Dec 11, 2023 | Marketing that works
Here is a mid-1800’s help wanted sign for the Pony Express: WantedYoung, skinny, wiry fellows not over 18.Must be excellent riders, willing to risk death daily.Orphans preferred. Wages are $25.00 a week. It always generated a huge response. Why? Well...
by Winno | Dec 8, 2023 | Customer service
When people walk into your business to do business what is most important? It’s simple. Just three things. Three things that you must know, understand and implement if you are going to have people who are delighted with what you do for them. So much so, that they keep...
Recent Comments