It was Henry Ford who said that whether you think you can or whether you think you can’t— either way you’re right! There’s always an opportunity to succeed even in the worst circumstances but if you’re not looking for it you won’t find it.
Take a deep breath and try to look at the task at hand from a different angle. Think about it from the client’s point of view: WIIFM – What’s In It For Me?
This is the classic that has helped thousands of people understand the nuts and bolts of basic business. If you haven't heard it, this is one you must get now.
How to turn your business into a Money Making Machine
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