What to do when a prospect arrives

When people walk into your business to do business what is most important?

It’s simple. Just three things. Three things that you must know, understand and implement if you are going to have people who are delighted with what you do for them. So much so, that they keep on coming back and, more importantly, they keep on bringing their friends with them.

So, here they are:

• Whenever I come to do business with your business, make me feel welcome.
• Whenever I talk with your business, be interested in me.
• And remember, the business of your business is to solve my problems.

The critical thing to notice is that really none of these have very much to do with the technical, operational side of your business. They simply boil down to making the people who do business with you feel special, very special.

So special, in fact, that they say “Wow!’

And when they say “Wow!” they keep on coming back and bring their friends with them!