The essence of marketing

The essence of marketing

If you ever focussed on what I continually talk about then you’d recall the three key questions you have to answer whenever you set out to market your products or services: 1. Who is your target market (your prospects)?2. Why should they choose to buy from you rather...
Don’t waste ink!

Don’t waste ink!

Had this photocopied flyer dropped in my letter box the other day and I must say that Peter was right on for hitting his target market! We have a massive, sawn off at ground level, stump right next to our letter box! However, the flyer is exactly as you can see…...
A simple philosophy

A simple philosophy

My miracle worker, Felicity, regularly posts great quotes on Facebook and this very apt one really appealed to me…   If you can change your mind, you can change your life. William James – 1842-1910 – American Philosopher    Simple, but true. Make it part...
Vale Barry Humphries

Vale Barry Humphries

I must have been 14 or 15 when I first saw Barry Humphries portray Mrs Edna Everage of 19 (I think) Humoresque St, Moonee Ponds. It was just prior to the 1956 Melbourne Olympic Games and she was offering accommodation for overseas athletes or visitors. Whilst much of...