by Winno | Feb 20, 2023 | Marketing that works
…does not a summer make but maybe this is a hint that we may still need our letter boxes! After sharing the disappointing report the other day that Australia Post was forecasting a very limited future for snail mail, it was heartening to find that Woolworths had...
by Winno | Feb 17, 2023 | Marketing that works
Regular readers will know how much I love snail mail and what I can do for well marketed businesses so I was disappointed to read the following in a recent edition of The Age: “Emma Koehn reports that Australia Post expects households will be receiving less than one...
by Winno | Feb 15, 2023 | Marketing that works, Speaking Skills
Now over a decade has passed, and “whatever” holds the distinction of having being the most annoying word for more than a decade. In 2022 it was relegated to second place by “woke” after finally being knocked off the pedestal tin 2021 by...
by Winno | Feb 13, 2023 | Learning to lead
The regular weekly Research Updates from Roy Morgan Research always contain interesting reading, this week on the most trusted brands. “Retail heavyweights have continued to lead the way in the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands...
by Winno | Feb 10, 2023 | TV Commercials
Here’s a cinema advert that really proves its point… it literally stops people in their tracks, which is the whole point of the advert. A great contribution to bringing road safety to people’s attention. And it’s by Volkswagen, which gives it extra credibility. Turn...
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