by Winno | Aug 31, 2012 | Other, Tales
I’ve always had mixed feelings about Father’s Day. I guess that comes from my mum who used to say that Mother’s Day (and thus, by inference, Father’s Day) was a carriage full of retired shoemakers (that’s a load of old cobblers for those who don’t geddit)....
by Winno | Aug 27, 2012 | Recommendations, Tales, Tips & Tricks
Or at least from the grave diggers! I was out on my morning constitutional walk in a comparatively small town when I passed the local cemetery and noticed the guys at work. They were preparing a grave for an internment later that day. As is my habit, I stopped for a...
by Winno | Aug 24, 2012 | Marketing that works, More business, Recommendations, Tales, Tips & Tricks
Here’s a TVC made that uses great humour to really get the point across. Again, as with a lot of video commercials we are seeing lately, I don’t think this was made for regular TV but rather in the hope that if they “started it off” it would go viral....
by Winno | Aug 22, 2012 | Marketing that works, More business, Recommendations, Tales, Tips & Tricks
In a recent newsletter we discussed what your brand is… how you represent your company in totality, not just name and logo. Its everything that you say and do that expose you to your prospects and clients, your team and suppliers, your community and so on. Then you...
by Winno | Aug 20, 2012 | More business, Recommendations, Tales, Tips & Tricks
It hadn’t struck me, till I pulled into a roadside rest area the other day, that they were ideal paces for locally owned and operated coffee carts to offer an alternative to the multinationals at the mega service stations. When you offer, great service, novel...
by Winno | Aug 13, 2012 | Marketing that works, More business, Recommendations, Tales, Tips & Tricks
There’s that rumour going around again that there is a recession going on. Just in case it’s proving true for you, here’s some food for thought. Nobody has to suffer equally in a recession. If, the averages say we are in a recession it means that 50% of...
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