by Winno | May 28, 2012 | More business, Recommendations, Tales
Well, I’ve just spent a couple of days in our National Capital… the home of the bureaucrats who interpret and implement, in their own mysterious fashion, the policies of the government. And it seems that the bureaucratic approach and pervades all levels...
by Winno | May 25, 2012 | Marketing that works, Recommendations, Tales, Tips & Tricks
Here’s one from way back when they used to allow cigarette commercials to be run on TV. Its stars tough man John Wayne and would have been very powerful because of his endorsement. It’s amazing how endorsement by a well known and respected personality can increase the...
by Winno | May 21, 2012 | Develop yourself, Other, Recommendations, Tales, Tips & Tricks
I’m often at functions where people are standing around chatting prior to the main event starting or even where standing around chatting is the main event. In other words it’s “networking time”! And it’s amazing how few people can network effectively. So most people...
by Winno | May 16, 2012 | Marketing that works, Other, Recommendations, Tales, Tips & Tricks
If you want to get the undivided attention of the parent or grandparent market make sure you involve animals! The other Sunday my wife and I were lured into wandering down a suburban main street that had been closed for “Fiesta Day”. This was a great effort by local...
by Winno | May 14, 2012 | Learning to lead, More business, Recommendations, Tales, Tips & Tricks
You’ll often hear companies talking about the value of their brand which is the image summoned up in the eyes of their market upon hearing or seeing their company name. For example, the BMW brand immediately conjures up a fine piece of German motoring machinery...
by Winno | May 11, 2012 | Other, Recommendations, Tales, Tips & Tricks
Those greater advertisers in marketing land have done a pretty good job at convincing us that, once a year, we should remember our mothers on Mother’s Day. Well, I’m sorry it’s just not like that for me! You see my late mother, a wonderful woman whom I appreciate more...
Recent Comments