Another TV commercial – Skechers

Well, this sure is a cute one and must have cost a motza to make and is a bit of fun.  It certainly gets the brand across but I wonder whether it made the sales which; after all, is what great advertising is all about! My mate and fantastic business author Phil Slater...

Just follow the rules!

So what’s I am on about? Well it’s simply a reminder that, when you know what to do, all you have to do to make it work is to “Just do it!” Let me explain. Last Friday I was to speak at a client meeting and, when I arrived at the venue, naturally there were meetings...

My ANZAC Day story

Not many of you would know that my first name is Maxwell because I prefer to be known by my second name, Winston, coz I was borne on that old British Bulldog’s birthday. The story of how I came to get my first name, and why it is my first name for that matter,...

Positive proof!

In a recent marketing campaign in Vancouver, 3M sought a strong image for their security glass. They modified a bus shelter, fitting it with their security glass and filled it with REAL BANKNOTES! Many have tried to gain access with golf clubs and baseball bats but...