by Winno | Apr 13, 2012 | Marketing that works, Other, Recommendations, Tales
Why is it that Budweiser continue to produce great TVC’s that are not only humorous but reinforce the brand in your mind? Here’s one from way back that’s a load of fun – Bud beer
by Winno | Apr 3, 2012 | Learning to lead, Recommendations, Tales
Since my last newsletter I’ve had the honour of talking to both the business operators who support the Beacon Foundation program at Maffra Secondary College and the students themselves. Amongst other things the program works with businesses to help create work...
by Winno | Mar 30, 2012 | Marketing that works, More business, Other, Tales
Well it’s time to travel to India to see how a manufacturer of pappadams promotes their product on television. With a population of around 1.2 billion there’s a lot of viewers out there but it’s complicated by there being around 2,000 ethnic groups and 4 major...
by Winno | Mar 23, 2012 | Marketing that works, Other, Recommendations, Tales, Tips & Tricks
You’ll remember a little while ago I suggested that having a bulge in an envelope was great way of getting the attention of a prospect with whom you’d like to get an appointment. So here’s a memorable letter that employs two aspirin to do the trick....
by Winno | Mar 21, 2012 | More business, Recommendations, Tales, Tips & Tricks
If you’ve been acquainted with me for while you’ll probably have gathered that I’m a fan of Winston Churchill. He was the British politician who had a huge impact on his country and empire in the first half of the last century, particularly as Prime Minister during...
by Winno | Mar 9, 2012 | Marketing that works, More business, Other, Tales
You probably expect advertising from big agencies to be glitzy, expensive and with a cast of thousands. Well, here’s a campaign that was extraordinarily effective and didn’t cost big bucks. Hear about it and the whole story behind it. Its excellent....
Recent Comments