Lessons from a cafe

We’ve just returned home from lunch with friends at a nearby cafe. When we arrived there was no, “Hello” or “Welcome,” but rather a blunt question of “Do you have a booking?” “Yes,” we said, “We have a booking for four in the name of Phillips.” “No,” was the response,...

Love the welcome letter

Wikipedia tells me that Better World Books is an online for-profit bookseller of used and new books founded in 2002 by 3 college graduates. It donates books or a percentage of its profit to literacy programs around the world. By 2013, the company has donated an...

That vital factor

I ordered some business cards the other day and was very impressed when they arrived. After all, printing is a very competitive business nowadays because every person and their dog reckons they can design and print stationery on their computer using the latest in...

Empowered

Have you ever tried to discuss a problem with one of the ‘workers’ in a business? Generally, what you get is “I don’t know anything” or “It’s not my problem” or “I will have to get somebody else”. That’s why it was such a delight to go into my local McDonald’s today...

Make them feel welcome

You know from my reports that I love my dogs and they always accompany me on my walks which always culminate in coffee. The trouble is that, although many coffee shops welcome my canine cobbers, just as many think they’re a nuisance and want to banish them. So, the...

Low cost ways to make you memorable

“Has your car ever received a birthday card?” This was the question my mate Jurek Leon, Director of Curiosity and retail marketing expert, asked recently when he replayed an interview I’d done with him a while back. The replay came about because Jurek was savvy enough...