Smile

I’d had a busy day and it was the last plane out of Sydney on Friday night. The plane was running a little bit late and by the time everybody boarded most were starting to feel a little bit on the bad tempered side of normal. That was at least until the Purser...

A great idea

I got this article from Terrific Tips the newsletter of Retail Marketing Guru, Jurek Leon. What a simple, yet unique, way of standing a business out from the crowd and giving people a great reason to buy from the store. The question is what can you do to make your...

Make them feel welcome

You’ve probably heard me talk about the three things people want when they do business with you but regrettably I think they’re often overlooked. Just as a refresher they are: Make me feel welcome, Be interested in me, and Solve my problems. Where they are...

A smart guarantee

One of the banes of air travel is standing around after you’ve arrived at your destination waiting interminably for your luggage to show up on the baggage belt. It seems to take ages and you’re itching to get going! Knowing how much that annoys travellers, Alaska...

A real business advantage

Lots of people worry  about the big discount supermarket stores running the little traders out of business. For instance those chains of discount  pharmacies would appear to be making it difficult for the little guy to beat. Not so in our area, or for me and my...

Real personal service

When you check in to lots of hotels, there may be a bellboy or a doorman to help with your luggage and more often than not, there’s neither. That’s why I was terribly impressed when we were welcomed personally by the manager of a hotel we stayed at. He held the door...