by Winno | Oct 16, 2023 | Marketing that works
I was up in Cairns recently and, when reading the Real Estate supplement of the local paper, saw this great advert run by Cathy Ratcliffe. Showing she supports local charities, but also showing she has real heart (something real estate agents need to do) Cathy...
by Winno | Oct 11, 2023 | Marketing that works
Despite being 10 more years older, the article still makes a great point! Science daily published a great article last year pointing out that: People can become paralyzed by unlimited choice, and find less satisfaction with their decisions… Reading this article...
by Winno | Sep 18, 2023 | Marketing that works
I reckon that this eye surgeon has done a pretty good job of getting the attention of potential clients with their use of big signs and the classic red and yellow colours that work so well. The sign certainly hit me right in the eye as I drove down on the other side...
by Winno | Sep 1, 2023 | Marketing that works
One of the first rules of promoting food is to make the picture of it look even better on the packet, in the adverts or on the flyers than it does in reality. Even more so when you have a picture of it in store or on the window of your premises. In fact, most food...
by Winno | Aug 14, 2023 | Marketing that works
Words not required! Thanks to Felicity for sending this to me. Apparently the highest selling local agent (his competitor) is highly attractive and uses billboards. Work less, charge more and have your customers loving it! Marketing...
by Winno | Jul 17, 2023 | Marketing that works
Quite some time ago I gave buskers a bit of a blast for not understanding the first principle of marketing… find out what your market wants and give it to them! You see most buskers want to play their own compositions or stuff they love… which isn’t what the passing...
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