by Winno | Feb 20, 2023 | Marketing that works
…does not a summer make but maybe this is a hint that we may still need our letter boxes! After sharing the disappointing report the other day that Australia Post was forecasting a very limited future for snail mail, it was heartening to find that Woolworths had...
by Winno | Feb 17, 2023 | Marketing that works
Regular readers will know how much I love snail mail and what I can do for well marketed businesses so I was disappointed to read the following in a recent edition of The Age: “Emma Koehn reports that Australia Post expects households will be receiving less than one...
by Winno | Feb 15, 2023 | Marketing that works, Speaking Skills
Now over a decade has passed, and “whatever” holds the distinction of having being the most annoying word for more than a decade. In 2022 it was relegated to second place by “woke” after finally being knocked off the pedestal tin 2021 by...
by Winno | Feb 1, 2023 | Marketing that works
Recently I posted about how standards seem to have slipped at good old Maccas. Perhaps the reason I felt even more let down on that occasion was because I know how slick the McDonald’s empire has been in the past. Here’s a story from over 10 years ago,...
by Winno | Jan 30, 2023 | Marketing that works
Why do they make exciting promises that are never what they seem? I got a wonderful email from a supplier of pet food and medicines for my dogs and cat. It made me feel good when the subject line read: LAST CHANCE to use your $30 gift! And I read on and got even more...
by Winno | Dec 14, 2022 | Marketing that works
On countless occasions I’ve beaten my gums claiming you’ll never go broke under estimating the intelligence of your market. People need “reasons why” and I reckon these two adverts demonstrate that principle exactly. People need information, assistance, suggestions...
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