by Winno | Aug 24, 2022 | Marketing that works
If you want to make a team member, one of your products or services, or even yourself, memorable, then you might like to try this idea involving the use of good old fashioned, get-through-the-barriers-to-your-target snail mail (which you know I love)! As the...
by Winno | Aug 22, 2022 | Marketing that works
Years ago when I was looking into the use of billboards for a client, I rapidly realised there were a couple of cardinal rules. The message: 1. Had to be simple, easily understood!2. Used a minimum number of words to make the point.3. Used a great graphic if it rammed...
by Winno | Aug 15, 2022 | Marketing that works
I was reminded to put fingers to keyboard (sounded better when it was “pen to paper”) when I read the other day that a marketing expert was paid squillions of dollars for a simple idea. Asked how to increase the sales of shampoo, he perused the sales stuff, looked at...
by Winno | Aug 10, 2022 | Marketing that works
I was watching television the other night and the audio for a nursery claimed… “Quality plants at reasonable prices” What? “Quality plants at reasonable prices” You must be joking! “Quality plants at great prices” Or better still… “Quality plants at fantastic prices”...
by Winno | Aug 8, 2022 | Marketing that works
I was listening to the radio the other day and heard an advertiser claim “And remember we’ve been in business for over twenty nine years!” The point of making that statement was quite simple… it underlined the fact that they have been in business for a long time and...
by Winno | Aug 5, 2022 | Marketing that works
I was driving down the main street of a town the other day when my eyes landed on some rather innocuous signage on the fascia of a podiatrist’s office. The podiatrist, let’s call her Dr Jane Smith, had signage that read: Dr Jane SmithPodiatrist Now I’m sure that Dr...
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