by Winno | Jul 22, 2022 | Marketing that works
I’m sure I have pondered with you the value of merchants of all types and sizes emblazoning this on their premises. But, seriously, I wonder why? A case in point: The other day I was contentedly tooling along on my wonderful eBike when I spied a bike shop across the...
by Winno | Jul 18, 2022 | Marketing that works
I never cease to admire people who are able to use opportunity or out of the box thinking to come up with great, and often topical ideas. As my Miracle Worker, Felicity, said when she sent me this one “Clever use of current situation for an ad (Bunnings hauled over...
by Winno | Jul 8, 2022 | Marketing that works
Most people run an advertisement or send a sales generation email until they are tired of it and then stop running it. But, really, it doesn’t matter because they often don’t know whether it’s working for them anyway. When I ask most people how their prospect...
by Winno | Jul 4, 2022 | Marketing that works
Have you ever really read Green Eggs’n Ham? You’ll probably recall this great Dr Seuss book from your childhood and the lessons in it are for everyone. Firstly, Sam I Am asks for the order 16 times. That’s right, 16 times he tries to persuade The Cat In The Hat to try...
by Winno | Jun 15, 2022 | Marketing that works
Ben Donald, a great accountant of my acquaintance, sent me this email which I send to you untouched for your appreciation. I certainly agree with him. Subject: Mini Seduction Blueprint [PDF] Hi Ben. According to the psychologists… On average, it takes 7...
by Winno | Jun 13, 2022 | Marketing that works
On a plane the other day I sat next to a young guy who was one of a large contingent from a big company heading for a conference the company was sponsoring. “So, what are you going for?” I asked. “Well, we’re hosting the big conference cocktail...
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