Making Referrals Happen!

Making Referrals Happen!

It’s amazing isn’t it? Many of us will confess that much of our new business comes by way of referral but when asked whether we have an established method of seeking them the answer is generally “no”.Because it is such a hugely important source of prospects its...
How it could be

How it could be

I’ve often prattled on about what restaurants could do if they got serious about maximising the value of each diner. That’s why I was delighted to see this article Forecast for fine dining in the future by chef and food writer Adam Liaw. In the first paragraph of his...
How to increase the value of almost every sale! Part 2

How to increase the value of almost every sale!

Have you ever been into McDonald’s and ordered just a burger, nothing else. If you have, I’ll bet that the kid behind the counter didn’t say “That’ll be $3-85 thanks” did they? Their exact words were “Would you like French fries with that?’ And you groaned...
Use a checklist, part 2

Use a checklist, part 2

Where can you use a checklist? Well, you can use them in a letterbox dropper, you can use them in a media advertisement, you can use them at your website, and you can use them as a handout. Yes, that’s right, a handout. If you meet somebody and get them interested in...
The Parable of the Chook!

The Parable of the Chook!

You know it’s amazing what you discover when you practice the ancient and noble art of omphaloskepsis. It means contemplating whilst gazing at one’s navel and was first practised by the ancient Greeks as an aid to meditation, I understand. Anyway, I love it and...