From the Vault: Prospects

From the Vault: Prospects

Most businesses need to understand the most important rule of business… be a better marketer of what you do than doer of what you do. Every business needs an endless supply of new prospects coming through the door every day and yet, because most people believe they...
Follow, follow, follow up!

Follow, follow, follow up!

After using the services of ShredOnSite sometime ago I received a great follow up email (shown below) the other day. Whilst I don’t need to call on their services right now, it reminded me that I had promised a mate who has a need that I would give him their name. It...
Advertisements that work, 2

Advertisements that work, 2

A little while ago I gave you eight tips to help when you are pondering how you’ll generate new business as times get back to normal! Here are 9 more points to remember if you’re planning to create a newspaper advert, a handbill, or an offer on your website or in...
From the Vault: What did the winery do wrong?

From the Vault: What did the winery do wrong?

This lesson from Easter 10 years ago still holds true today: Easter is a great time to visit those interesting and out of the way places and some friends and I turned up at a winery to try their victuals. The Chardonnays were great and the Shiraz was big, bold and...

5 Myths About Business Planning

When people go through a bad patch in business, they sometimes refer to it as ‘a bit of bad luck’. We all get hit with something unforeseen from time to time but most often ‘bad luck’ is a result of bad management or bad decisions. Here’s a double-barrelled tip:...