by Winno | Mar 30, 2012 | Marketing that works, More business, Other, Tales
Well it’s time to travel to India to see how a manufacturer of pappadams promotes their product on television. With a population of around 1.2 billion there’s a lot of viewers out there but it’s complicated by there being around 2,000 ethnic groups and 4 major...
by Winno | Mar 26, 2012 | More business, Tips & Tricks
2. Training I have often commented that the best investment most businesses could make in profitability would be frequent, comprehensive training. Regrettably, too often the training is left to the boss who has a heck of a lot on their plate and not necessarily much...
by Winno | Mar 23, 2012 | Marketing that works, Other, Recommendations, Tales, Tips & Tricks
You’ll remember a little while ago I suggested that having a bulge in an envelope was great way of getting the attention of a prospect with whom you’d like to get an appointment. So here’s a memorable letter that employs two aspirin to do the trick....
by Winno | Mar 21, 2012 | More business, Recommendations, Tales, Tips & Tricks
If you’ve been acquainted with me for while you’ll probably have gathered that I’m a fan of Winston Churchill. He was the British politician who had a huge impact on his country and empire in the first half of the last century, particularly as Prime Minister during...
by Winno | Mar 19, 2012 | More business, Tips & Tricks
Ruefully, I don’t think I know of a really great book anywhere in the libraries of the world (although there possibly is) that explains how to get people to do what you want them to do time-after-time-after-time. Nonetheless, McDonalds and a couple of other shining...
Recent Comments