by Winno | Feb 28, 2013 | Recommendations
You all know how much I love Clouston & Hall Booksellers from Canberra… Well, this weekend they are holding a special event at St Brigit’s Parish Hall in Fitzroy North. Here’s the invite. Make sure you get down there – they have some great stuff at great...
by Winno | Feb 25, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now, in my previous articles on this subject I’ve shown you how to use a headline to attract attention which, after all, is the sole purpose of the headline. Done right it works marvellously well doesn’t it? Okay would you like another boilerplate headline? It is...
by Winno | Feb 24, 2013 | Marketing that works, Other, Tips & Tricks
Nearly every man dreams of having a ride on mower, not so much to mow the lawns but more so that he can ride around all day pretending he’s an Formula One racing car driver. Most men also love having a well filled Esky (for the non Australians that’s a...
by Winno | Feb 22, 2013 | Learning to lead, Marketing that works
I’ve always loved using the owner of a business to tell it how it is in both radio and television commercials. That’s because I reckon prospects want to see the person behind the business, find out what sets them apart from the competitors and get reasons why they...
by Winno | Feb 21, 2013 | Marketing that works, More business, Recommendations, Tips & Tricks
When people do business with you one of the things that research tells us is that they like to be made to feel welcome. The best way to do that is to make sure that you greet them in a way that makes them feel good and then make small talk. You do this because people...
Recent Comments