by Winno | Jun 28, 2013 | More business
I’m a believer that in relationships with customers and clients it’s always a great policy to be polite and courteous. Only as a last resort should you “heavy” them. We’ve been getting our newspapers from the same newsagency for the last 35 years and have always...
by Winno | Jun 26, 2013 | TV Commercials
Nando’s, a fast food outlet has always produced commercials with a piquancy like their peri peri sauce and these two, part of a series, have a bit of fun in them. The agency tells us that they portray interesting conversations and situations that can happen when...
by Winno | Jun 24, 2013 | Marketing that works
Obviously the owners of the company who paid lots of money to run this advert in a glossy magazine thought it was great, but I wonder how many enquiries (and thus how much actual business, the real point of any advertisement) this one produced for them. Let’s look at...
by Winno | Jun 21, 2013 | Tips & Tricks
“Taxi drivers are great philosophers aren’t they?” I thought to myself as I listened to the guy driving me back to the airport the other day! They have a way of sometimes very aptly summing up the meaning of life and the universe. You see what had happened was that I...
by Winno | Jun 17, 2013 | More business, Tips & Tricks
If you need to explain something to someone and you just can’t think of anything else, tell a story. The story has to be true of course, no fibs or twisting the truth. For example, when someone says, “It’s too expensive” you might say something like… “We had somebody...
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