by Winno | Jan 17, 2014 | Marketing that works
If you ever did a sales training course, you were probably told that you should find out what people need and then give it to them. Good marketers know that, regrettably, such an approach just won’t work. People don’t look for what they need; they look for what they...
by Winno | Jan 10, 2014 | TV Commercials
Cats, like ’em or hate ’em you gotta love this! About 3 years ago the advertising agency who handle IKEA’s work wanted to get the sense of peace, quiet and serenity which is the result of furnishing your home at IKEA (not that I get that feeling personally because if...
by Winno | Jan 6, 2014 | Marketing that works
This is a must read and, more importantly, a must understand. Read it here
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