When you really want to be creative

I was speaking at a seminar in Melbourne the other day and had the opportunity to wander into the reading room at the beautiful State Library of Victoria. I’m not quite sure of the history of this beautiful reading room but I venture to suggest it was modelled...

Another commercial

Well there are many ways to sell swim wear but I’m not sure that I would have chosen this way. Best I think you can say about the approach is that it surely is innovative but, really, what’s the general feeling about sharks in the community? Are they big loveable...

The best customer service ever

If you are lucky you don’t have accidents so you don’t have to take your car to the panel beaters very often. Do you remember what a pain getting you car fixed after an accident was a few years ago? First of all you had to fill out a claim form and send it off...

Being memorable to your customers

Recently I had the opportunity to make a video for my good mate Max Hitchins, the Hospitality Doctor.  It’s all about how important it is to make you and your business memorable to your customers.  Max works mostly with the hospitality industry, so I used the...

So what CMO* about specialists

I’ve just been to a big specialist medical centre and whilst I had bags of time waiting for the guy I was gunna see I compiled this list (not to complain but to remind you) of the things that annoy people when waiting for specialists (and other professionals). Just...