Catalogue selling

by | Apr 9, 2014 | Marketing that works

I suppose I’m a little bit crazy, but I do love getting the junk mail out of the letterbox, or the stuff that’s an insert in the newspaper and falls out at my feet. Why? Well, it’s because I see the good, the bad and the ugly, where people either...

Turning a stunt into profit

by | Apr 7, 2014 | More business

Now you have all seen those flash mob episodes with people turn up at railway station and start singing or one musician morphs into a whole band in a town square or whatever. It’s a lot of great fun for participants and onlookers alike but here is a fantastic approach...

Another commercial

by | Apr 4, 2014 | TV Commercials

If you’re a follower of Aussie Rules football then “Up there Cazaly”  is well known to you. First written in the ’80s for  a grand final, if memory serves me right, it makes a welcome reappearance every year. Now a smart advertiser has grabbed the song and had new...

Tricks of the trade

by | Apr 2, 2014 | Learning to lead

I’m reminded that often there are tips or tricks of the trade that new people haven’t cottoned on to but are worth knowing about because they work so well. And when they work they set you and your business apart from the run of the mill competitors. For example,...