Another commercial

by | Jul 11, 2014 | TV Commercials

Jaguar USA have made a great commercial capitalising on the idea that most movie super villains are played by British types. Here a very expensive director, actors, music composer and props are used to make a very watchable commercial. I don’t know what it has done...

Whatever happened to manners?

by | Jul 9, 2014 | Customer service

Once upon a time we all had great manners (politeness, respect and consideration for others) belted into us by our parents didn’t we? Now it seems that good manners are an outmoded concept at least for the younger generation. “Please” and...

An important question to ask a prospect, part 2

by | Jul 7, 2014 | More business

Here’s another question you should ask people who come into your business that you’re never met before. The question “Tell me, what are your contact details?” The shame is that so many people aren’t prepared to ask that question. They’re scared it will frighten the...

Sure fire ways to promote your professional practice

by | Jul 4, 2014 | More business

Like many other business people, most professionals (doctors, lawyers, engineers, architects and consultants, for example) think that the most effective way to promote their practice is to advertise it. However, because professionals tend to be innately conservative,...

Some mistakes are universal

by | Jul 2, 2014 | Marketing that works

I don’t want to be a name dropper but I was waiting at Berlin station for the ICE (inter city express) to Munich when I spotted it! “What did you spot, Winno?” I know you will ask after you overcome your envy at my international globe trotting. Well,...