by Winno | Jan 30, 2015 | Learning to lead
There comes a time in your business life when you either outgrow some clients or you just can’t stand the thought of dealing with them anymore and you want to say “goodbye”! I know that many people have wrestled with how to do this and on occasions I’ve had to help...
by Winno | Jan 26, 2015 | Marketing that works
In an article written sometime ago entitled “With Lousy Ledes, Nobody Reads” Denny Hatch, one of my favourite copywriting experts reminded us of the best way to get a story read was to employ the classic arrangement—an Inverted Pyramid. He went onto say: “Traditional...
by Winno | Jan 23, 2015 | TV Commercials
I really love this one from Toyota which is placed to precede something you may want to watch on YouTube. It certainly qualifies the audience it wants! And when you get to the end of it please watch the real Hilux commercials… I just love them and they certainly...
by Winno | Jan 21, 2015 | Develop yourself
Are you a person who makes those New Year resolutions and, if so, how good are you at keeping them? Have they lasted till now? My mates and I are committed to our daily exercise activities and do them rain, hail or shine all year round. It’s amazing how, at the start...
by Winno | Jan 19, 2015 | Marketing that works
If you’ve been listening to me (or any marketer who knows their stuff) you’ll surely know how important the headline is in any advertisement. It’s a walloping 80% of the impact of the advert and someone once said that it’s an advertisement for the rest of the...
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