by Winno | Feb 7, 2015 | Recommendations
Jill Konrath is one of America’s top sales trainers and I enjoy reading here newsletter. Recently, after seeing the TVC ‘Run like a Girl’ amongst the Superbowl commercials, she wrote this article. I applaud both her thoughts and the original TVC which prompted her...
by Winno | Feb 6, 2015 | TV Commercials
Out of the frenzy that is the Superbowl and the (sometimes) great TV commercials that are part and parcel of it McDonalds had bit of a win! A Twitter poll determined which of the 65 commercials screened during the match Twitterers liked the most. Made especially for...
by Winno | Feb 4, 2015 | Recommendations
The first is Jane Verity who arrived in Australia from Denmark quite a while ago, unable to speak a word of English, met David who became her husband and has built her life helping people with dementia. Her Dementia Care Australia organisation has developed world...
by Winno | Feb 2, 2015 | More business
The Native Americans had a beautiful definition of empathy. They said that you cannot know a person until you have spent at least 3 moons in their moccasins. The problem for many business people is that they haven’t walked in the moccasins of their prospects. They...
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