Sell like a girl!

Jill Konrath is one of America’s top sales trainers and I enjoy reading here newsletter. Recently, after seeing the TVC ‘Run like a Girl’ amongst the Superbowl commercials, she wrote this article. I applaud both her thoughts and the original TVC which prompted her...

McDonalds TVC wins Twitter poll

Out of the frenzy that is the Superbowl and the (sometimes) great TV commercials that are part and parcel of it McDonalds had bit of a win! A Twitter poll determined which of the 65 commercials screened during the match Twitterers liked the most. Made especially for...

So, what do your prospects want?

The Native Americans had a beautiful definition of empathy. They said that you cannot know a person until you have spent at least 3 moons in their moccasins. The problem for many business people is that they haven’t walked in the moccasins of their prospects. They...