The secret to catching fish

by | Nov 6, 2015 | More business

As I sat on a rocking boat the other day with the wind howling around me and the rain pelting in my face and I awaited the arrival of the splendid fish (pictured) I was about to catch, I was reminded of an article I wrote for a women’s magazine many years ago....

A business boosting word

by | Nov 2, 2015 | More business

When referring to the money, time or effort that a client, customer or patient spends to receive a product, service or benefit, don’t use the words ‘cost’ or ‘price.’ Those words indicate an expense with no return. Instead, use the word investment. This means expense...