by Winno | Nov 18, 2015 | Recommendations
One of life’s biggest current challenges is what to with that set of still mint condition encyclopaedias you bought years ago. Here’s what Denny Hatch, whose articles I love to read, is doing with his. Yours, Free! An Extraordinary Historical Treasure!...
by Winno | Nov 16, 2015 | Marketing that works
The trouble with most advertisements, email sales missives, face book adverts or web sites is that they are written with nobody in particular in mind. And, if you’ve got nobody in mind, that’s who you’ll get… nobody. If you go into the woods to nab a bear you’ve...
by Winno | Nov 13, 2015 | TV Commercials
I don’t think I need to add anything to this other than just to say watch the commercial which has obviously been made for web consumption because of its length. Already it has had over 14.5 million views, so it’s getting through. If you want a comprehensive...
by Winno | Nov 11, 2015 | Marketing that works
There are a couple of definitions I like, which contrast marketing and selling. Selling is giving people what you’ve got, marketing is having what they want or, put simply, selling is knocking on doors – any doors; marketing is knowing on which door to...
by Winno | Nov 9, 2015 | More business
We all know that first impressions count; as the old saying goes, “You never get a second chance at a first impression.” But a lot of businesses seem to forget that when it comes to displaying their products or services. What makes the ‘first impression’ where your...
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