Crikey! For heaven’s sake sell the benefits

by | Feb 3, 2016 | Marketing that works

The advert I want to talk about is for Omega and for many people that says it all, it’s the brand they love; for others because the advert was in the glossy Financial Review magazine targeting the upper income and aspirational demographic it appeals to those who want...

Self belief works!

by | Feb 1, 2016 | Develop yourself

Going into the final of the Australian Women’s Open, Serena Williams was a raging hot favourite to win. She was quoted at unbackable odds and her opponent, Angelique Kerber, was given no chance. Everyone believed Serena would win. That is everyone except Angelique...