Another Commercial

by | Mar 4, 2016 | TV Commercials

“Why is laundry only a mother’s job,” asks this brilliant and timely commercial from Ariel India (who coincidentally enough make soap powder)? It’s had a salutary impact on me and my (older generation) ways and I’m aiming to change some of my ingrained behaviour. Its...

What a waste!

by | Mar 2, 2016 | Marketing that works

I know they say a picture is worth a thousand words but that only holds true when the picture is relevant to the message you are trying to get across. And what irritates me most are the big, beautiful one and two page full colour pictures for (generally very...