by Winno | Jul 29, 2016 | Customer service
You’ve probably heard me talk about the three things people want when they do business with you but regrettably I think they’re often overlooked. Just as a refresher they are: Make me feel welcome, Be interested in me, and Solve my problems. Where they are...
by Winno | Jul 25, 2016 | Marketing that works
Remember the other day I wrote about how hardware outfit, Masters, was doing a gutsy job of making it very easy to compare their offering against that of competitor Bunning’s? Well, here is an even gutsier comparison effort which I really love! It’s an advert by...
by Winno | Jul 22, 2016 | Other
Before I reveal the fun TVC for the day I’d better let you see this one for the release of a toilet cleanser so you’ll understand what the second one is all about. I dunno how much of the product they sold but the TVC is a bit of fun. Mind you if it’s my money being...
by Winno | Jul 20, 2016 | More business
Building a strong customer database is a key factor in achieving business success. Because email communication seems to rule our lives, outbound teleselling is an often forgotten strategy. But it is used successfully by many businesses to attract new customers or...
by Winno | Jul 18, 2016 | Marketing that works
I love it when a good salesperson thinks through their product and pitch and gets it right almost 100% of the time. This story may be apocryphal but it really makes the point. It reminds me of the importance of the AIDA formula… get their attention, stimulate...
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