When is a picture worth 1,000 words?

by | Sep 19, 2016 | Marketing that works

So many people seem to want to use photos in their various communications that it’s great to get some expert advice from one of Australia’s best copywriters, Paul Hassing. Here’s what Paul told a client who wanted to use a photo Sale! Get these 2 great programmes for...

Doing business in Asia

by | Sep 14, 2016 | Recommendations

A friend of mine, Rachael Mah, is an expert on this topic having had years of experience helping companies do just that. She has some great secrets that will make life easier for you if you are in that market. One of the ways to learn them is to sign up for her...

Making adverts work

by | Sep 14, 2016 | Marketing that works, Other

Here you see two adverts that appeared in my local paper, an excellent choice if you want to get to into the letterbox of every home in the newspaper’s circulation area. Whether the paper gets read, and therefore your advert seen, is another matter of course. But for...

Here’s looking at you Ross!

by | Sep 9, 2016 | Develop yourself

When I’m talking about setting goals I often say one of the best things you can do is to find somebody who can already achieve what you want to achieve and copy them. I found this to be true when I wanted to run my first sub-3 hour Marathon a goal that many...

Do you make these PowerPoint mistakes?

by | Sep 5, 2016 | Develop yourself

I was at a seminar recently and obviously the presenter just loved creating PowerPoint slides… he had far too many to fit into the time allowed for his presentation so he sped up and raced to fit them all in… a race he lost. The audience didn’t get much...