A smart note

by | Feb 27, 2017 | Marketing that works

You probably know that I’m certainly a great supporter of letter box dropping for local area marketing and have suggested various devices to ensure that your missive stands out from the crowd so it is more likely to be opened and read. That’s why I love this...

Unintended oxymoron

by | Feb 24, 2017 | Customer service

I took my car for a service and noted that I could wait for it rather than disappearing for a while and then going back to get it which involves either trying to coordinate with my partner to drop me back or using their courtesy bus at a completely inappropriate time....

Spreads like the plague

by | Feb 22, 2017 | Marketing that works

The Age reports that “Church of England clergy in Britain have been told to use Pokemon Go to help boost their congregations. The virtual creature hunt craze provides an unprecedented chance to ‘meet people from their area who might not normally come to...

The simple facts

by | Feb 20, 2017 | Develop yourself

For many years now I’ve taken the opportunity to speak, wherever asked, to young people. So that means I speak at RYLA, the Rotary Youth Leadership Award, one of the best courses anybody aged 18 to 25 can do to get a great start in today’s world. I also...

Another commercial

by | Feb 17, 2017 | TV Commercials

Here’s a commercial that I’m told has brought millions in India to tears. I don’t know whether that is such a tough task where the population is 1.252 billion (2013) although it did attract 36 million on line viewers in the first two weeks. It’s a long advert so I...