Owning the neighbourhood

by | Jul 31, 2017 | Marketing that works

I continually stress the importance of business people becoming really well known in their local area. For that reason, I just love local newspapers which are surprisingly well read by local people. That’s why it was beaut to see UK speaking colleague, Alan Stevens,...

Attention getters

by | Jul 28, 2017 | Marketing that works

I am always looking for eye-catching headlines, subject lines, letter box droppers and other imaginative devices and a couple of items caught my attention the other day. The first was a great subject line in an email, which was quite simply… You won’t believe...

Interesting perspective

by | Jul 26, 2017 | Other

You may enjoy reading this report – “Australia’s 2017-2018 Outlook”. I’ve enjoyed Phil Ruthven’s presentations at many conferences and always found what he says to be listenable, interesting and on the money. Pick Winno’s Brain If you’ve got a...

Getting the critical information

by | Jul 24, 2017 | More business

I had a beautiful Border Collie, Sharnie, and I loved to watch what she did when we were out walking and came to a tennis court. Sharnie would always head straight for the courts and start sniffing. After a few minutes, she invariably came back with a tennis ball...

Another commercial

by | Jul 21, 2017 | TV Commercials

Here’s a 60 second commercial which has obviously been made for both paid TV advertising as well as in an endeavour to get some sort of viral power on the net. As I watched the first thirty seconds or so I was ready to give it away coz the idea of laughing horses...