by Winno | Jul 19, 2017 | Develop yourself
I never cease to be amazed at how some people are very creative, particularly those of artistic bent. When I was in New Zealand recently I spotted this sculpture of a horse. “So, what’s smart about the sculpture of a horse?” I hear you ask. Well for...
by Winno | Jul 17, 2017 | Marketing that works
In talking to a couple of people about their small businesses the other day I realised that it would be helpful to them, and perhaps many other readers, if they had the opportunity to read this excellent advice on the subject from top copy writer Bob Bly. See his...
by Winno | Jul 14, 2017 | Marketing that works
I have previously commented on the sales emails from The Good Store and how great they are. They do an excellent job of getting you to start reading them, dragging you into the content, making you interested enough to go to their web site and ultimately buying! It’s...
by Winno | Jul 12, 2017 | Customer service
I can’t recall who is credited for first saying it (Mark Twain comes to mind somehow) but I think it neatly sums up the options!. We offer three kinds of service! Good – Cheap – Fast You can pick any two! Good service cheap won’t be fast! Good service fast won’t be...
by Winno | Jul 10, 2017 | Marketing that works
That’s a truism I’ve always believed and one of the places I am constantly reminded of its truth is in advertising. That’s because I frequently see advertisers spending a big gob of money on a full page advertisement with a photo and not much by way of “reasons why”...
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