Another commercial

by | Jul 7, 2017 | TV Commercials

I think that maybe you, and certainly me, hate the idea of the American way of almost every citizen having one or more guns. That makes the use of a gun in this commercial quite acceptable in the USA and it does, whether you like it or not, make the point very well....

Tricks (or tips) of the trade

by | Jul 5, 2017 | More business

If you’re a reasonably regular reader, you will recall I’ve been full of praise for those who give us great ideas to make life simpler. In recent times, for instance, I’ve mentioned ones about bagging bread and plastic waste. And it’s amazing...

A sad demonstration

by | Jul 3, 2017 | Marketing that works

Here’s a real world demonstration of why I’m always saying please don’t reverse out of white. Now what do I mean by that phrase “reverse out of white”? Well it’s a popular method that graphic artists use to make advertisements look good....