by Winno | Mar 30, 2018 | TV Commercials
Damn all this PC, non-discrimination stuff because that doesn’t sound half as good as “Police get their man!” does it? A recruitment video by the NZ Police has gone viral. That’s remarkable since it’s produced by a government agency who generally have dead...
by Winno | Mar 28, 2018 | Marketing that works
I’ve prattled on before about the advantage of having good signage and, in particular, I have a fondness for great A-frame signs. Especially if they are well located so that people see their message. They can be used to point out where your business is so people can...
by Winno | Mar 26, 2018 | Other
Two recent experiences have combined to prompt me to write this article and it’s not about the normal minutiae of business that I write about business most days. Reading the Financial Review, which is pitched at the top end of town, I discover that there is a...
by Winno | Mar 23, 2018 | Develop yourself, Other
So, how do you achieve that? Well my good friend Derek Arden, known as the world’s best negotiator, says to work in 17 minute chunks. Derek says that, “Because we are so short of time in today’s high speed age, set your smart phone timer for 17 minutes. In that...
by Winno | Mar 21, 2018 | Learning to lead
One of those “fun” emails I occasionally get from friends that, whether true or not, make me think… it may do the same for you. I dunno whether it is actually true but if it weren’t it might be funny. A Japanese company (Toyota) and an American company (General...
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