by Winno | Mar 9, 2018 | Marketing that works
Yes, that’s exactly how I feel when I see something that is either very smart or very stupid… in this case smart. Yes, indeed it’s smart and innovative and will bust through the clutter and get to the target market but it will have cost a motza (although if it...
by Winno | Mar 7, 2018 | Marketing that works, More business
I’ve always said that a great way to build your database (and even to reward existing clients, customers, or patients) is to offer a big prize. And a big prize is when you offer either a year’s supply or, better still, a lifetime supply of your products and services....
by Winno | Mar 5, 2018 | Learning to lead
I shared some ground rules about team meetings last week, now some important ideas about who runs them. To make it easier on the manager (and to develop the skills of team members) it is worthwhile rotating the chairing of the meeting amongst participants. The...
by Winno | Mar 3, 2018 | Marketing that works
Whatever you think of his politics, former Federal politician, Nick Xenophon, now running in the SA elections, does a great job of self-promotion. Read the ABC News article here. Afraid of speaking in public? Get Winston’s audio program that’s helped hundreds...
by Winno | Mar 2, 2018 | TV Commercials
If you pause for a cup of coffee and ponder how many millions of cups of coffee are consumed around the world in a day then it’s not hard to imagine what the total market must be worth. So, coffee manufacturers struggle to get an extra point or so of market share...
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