Please Sell Me!

by | Apr 18, 2018 | More business

Here’s a story everyone in business should read, heed and take action upon! The other day I took Pollie the plant destroyer to the Vet as she wasn’t her normal bouncing self. The veterinary clinic had a great reception area and there were lots of shelves stocked with...

Making sponsorship work, part 2

by | Apr 16, 2018 | Marketing that works, More business

In the previous article I vented my spleen about people who think there’s value in having their company name on a banner on the oval in return for sponsorship of a local football club. “Phooey!” I snorted. “At least get names and contact details so you can build some...

Another commercial

by | Apr 13, 2018 | TV Commercials

This one produced for the German beer Göttinger “Heiz-Pils“ is probably too risqué for screening in Australia… and maybe not even PC for the current climate. Afraid of speaking in public? Get Winston’s audio program that’s helped hundreds of people become cool,...

Mining the publicity lode

by | Apr 11, 2018 | Marketing that works

There was a lot of action happening at the Masters Golf in the States at the weekend about Bud Light’s “Dilly Dilly” campaign, resulting in heaps of publicity for the brew. Have a look here at what Target Marketing’s Melissa Ward had to say about it. Then go have a...

Making sponsorship work, part 1

by | Apr 9, 2018 | More business

My brilliant young grandson was down from Cairns the other day to play with the Aussie rules representative side against a couple of Victorian teams. I went to both his matches at local grounds, and whilst watching the footy (his team won both!), absent-mindedly noted...