That vital factor

I ordered some business cards the other day and was very impressed when they arrived. After all, printing is a very competitive business nowadays because every person and their dog reckons they can design and print stationery on their computer using the latest in...

Your target market

Ever since I’ve been in business I’ve asked business people I meet, “Who is your ideal prospect?” Almost without hesitation, they reply, “Anybody!“ When they see the scowl cross my face, they amend their answer to, “Anybody with money!“ And of course that answer is...

Presenting information

Retail Expert, Jurek Leon, gave some great tips about effectively presenting information in an article in a recent newsletter. (Subscribe to his newsletter here it’s great reading.) Here’s what Jurek said: Which would you find more frightening: undergoing a...