by Winno | Aug 17, 2018 | TV Commercials
Not a humorous one this time but one of a never ending stream of commercials to save people from themselves and road safety dangers. Produced for the Government of Western Cape Province in South Africa I reckon this one does the job well. For your interest, the...
by Winno | Aug 15, 2018 | Develop yourself
Those of you who have known me for quite a while may remember that I have a saying… “You can do anything you want to do if you want to do it enough!” Often, when I speak to young people at a RYLA event, for example, l encourage them to adopt the same belief....
by Winno | Aug 13, 2018 | More business
In the first part of this article I said you’ve got to give them meaningful specifics rather than meaningless generalities. You’ve got to spell out what makes your service great or why your location is handy or how your staff are special, and so on. I promised to give...
by Winno | Aug 10, 2018 | Marketing that works
I’ve always believed in offering an incentive if you want to pull prospects through your door, get them to phone you, visit your web site or refer a friend to you. So, as I’ve said in other editions of this newsletter, an incentive must be something that is perceived...
by Winno | Aug 6, 2018 | More business
This really is a very important weapon in your marketing armoury and it’s to have established at least three (or even better, five) reasons why prospects should do business with you. What is unique, special and different about you that sets you apart from your...
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